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2012年にAdvance Business Support Pte. Ltd.を設立し、経営管理・会計の側面から日系企業の東南アジア進出をサポートしています。
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2015年03月02日

開催報告:2/21「敵を知り己を知る」女性のための孫子の兵法




旧正月の中日にセミナー『「敵を知り己を知る」女性のための孫子の兵法』を開催しました。
作家で古典研究家の守屋敦先生と会計士で作家の田中靖弘先生を日本からお招きして2時間30分という短い時間の中で、孫子、行動経済学、プライシング等について講演いただきました。

参加者として感じたことは以下のとおりです。
・男性、女性の行動特性は異なる。
 
 今回の参加者は女性のみ。3つのグループに分かれてもらったら、自然発生的に自己紹介、おしゃべりがスタート。
 参加者が男性だと、こうはなりません。以前、男性中心のセミナーを開催したときは、自己紹介をしてくださいといっても、沈黙したままで困ったことを思い出しました。
 女性の行動特性は「共感」、調和を重要視するのに対し、男性の行動特性は「支配」、序列を重要視するためです。
 次回のセミナーは参加者が女性か男性かで、構成、テーブル配置を変えようと思いました。

・アメリカのゴールドラッシュでお金持ちになったのは金を掘った人ではなく金を掘る人にジーパンを売った人(リーバイス)
 戦場はどこで、商品は何か。日本の商品・サービスをシンガポールで売りたいと思ったときに、日本のやり方にこだわり過ぎないことも必要です。フレキシブルにどうしたら売れるか、何が売れるかを考えること、日本の商品・サービスはいいものだから売れるという神話に疑問を持つ。

・兵は詭道なり
 商品をどうやって売りたい価格で売るか。原価に輸送費を足して、そこに利益を20%のせて…というコストプラス方式ではなく、顧客の行動様式を学び、こちらの希望する価格で快く買ってもらう戦略をたてる。詳しくは書きませんが具体例を示してもらえたので勉強になりました。

ご参加くださった皆様、有難うございました!



 
セミナーの前日は、旧正月(日本でいう元旦)。シンガポールの正月料理であるローヘイを田中先生及びシンガポール在住の日本人会計士で楽しみました。
写真は食べる前のものです。。。



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